More and more people appreciate the value of authentic marketing and an authentic community, not simply the number of likes on a post. But how can brands adapt to the current environment, without alienating their customers or clients and losing business? How can businesses remain relevant in an era when a TikTok influencer has more impact than a billion dollar corporation?
The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West and organizations such as Marriott, Miller High Life, Airbnb, Zoom and Netflix, this book will teach you how to reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated edition of The End of Marketing explains how notable brands manage social issues from a marketing and awareness standpoint to optimize their customer experience. It will teach you how to remain relevant in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.