We knew that if we could find a way to offer the benefits of personal training at a price comparable to general group fitness classes, our business would take off. Through years of modifications and adjustments, we have perfected and successfully implemented a business model that allows us to do just that. The Faction Model is an industry-shifting way to deliver personalized fitness at a more affordable price while improving the financial health and stability of the facilities implementing the Model. The Faction Model has not only provided our members with unprecedented value, but drastically improved the profitability, retention and growth of our facility. It is our hope, through sharing this model, that we can help facilitate an industry-wide shift toward providing affordable and sustainable access to hands-on training and coaching. The industry has seen tremendous development in training and applied science, but the general delivery of coaching and training has remained relatively unchanged. The Faction Model creates a new means of delivering hands-on training and coaching in a personalized fashion, without having to charge the high rates associated with personal training and one-on-one coaching. Because this model is so beneficial and valuable to the consumer, demand may push this to become the new standard in fitness facility management. The Faction Model is a tremendous model for existing facilities and those looking to open a gym for the first time."