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The Farming Game: Agricultural Management and Marketing

Autor Bill Malcolm, Jack Makeham, Vic Wright
en Limba Engleză Paperback – 13 iun 2005
The Farming Game is the agricultural management text for the twenty-first century. The central theme underpinning this text is that the farm management context is most usefully and reliably managed by the application of economic ways of thinking. In this text, the practice of farm management is approached in an integrated way, leaving no significant issues about management uncovered. Finance, investment, decision analysis, management, economic thinking, growth, risk and marketing are critical and exciting domains of interest that are brought together to give the reader a thorough and comprehensive understanding of how the farming situation is best analysed and managed. The text is essential reading for those who seek to manage agricultural businesses well and for those with interest throughout agricultural supply chains who need to understand the character of farms as the core of agribusiness systems.
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Specificații

ISBN-13: 9780521537551
ISBN-10: 052153755X
Pagini: 304
Ilustrații: 1
Dimensiuni: 178 x 254 x 16 mm
Greutate: 0.55 kg
Ediția:2Revizuită
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Melbourne, Australia

Cuprins

1. Introduction; 2. The whole farm business; 3. Analysing the whole farm business; 4. Analysing innovation in the whole farm business; 5. Managing risk and uncertainty; 6. Marketing agricultural products; 7. Conclusion.

Notă biografică


Descriere

Essential reading for all students of agricultural science and for everyone who needs to understand the business of farm management.