The Fashion Handbook: Media Practice
Autor Tim Jackson, David Shawen Limba Engleză Paperback – 4 mai 2006
Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.
The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.
The Fashion Handbook includes:
- a unique and wide overview of the fashion industry
- chapters on specialist topics
- contributions from recognised experts in both academia and the fashion industry
- expert advice on careers in fashion retailing.
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 389.27 lei 43-57 zile | |
Taylor & Francis – 4 mai 2006 | 389.27 lei 43-57 zile | |
Hardback (1) | 1005.39 lei 43-57 zile | |
Taylor & Francis – 11 mai 2006 | 1005.39 lei 43-57 zile |
Preț: 389.27 lei
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Specificații
ISBN-13: 9780415255806
ISBN-10: 0415255805
Pagini: 244
Ilustrații: 41 black & white tables, 4 black & white halftones, 23 black & white line drawings
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Media Practice
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415255805
Pagini: 244
Ilustrații: 41 black & white tables, 4 black & white halftones, 23 black & white line drawings
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Media Practice
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
1. The Nature of the Clothing and Textile Industries: Structure, Context and Processes 2. Analysing Fashion 3. Fashion Design 4. Global Luxury brands 5. Fashion Clothing Manufacture 6. Fashion Retailing 7. Fashion Buying and Merchandising 8. Fashion Journalism 9. Fashion PR and Styling 10. Careers in Fashion Retailing 11. The Future for Fashion
Notă biografică
Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded ‘Best Journalist’ by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards.
David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.
David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.
Recenzii
' At last a serious book about the fashion industry! A must for fashion departments, marketing and business schools and careers advisers alike.' - UC Magazine
Descriere
This indispensable guide to the fashion industry, has case studies, interviews and profiles, chapters by leading experts on specialist topics and offers expert advice on careers in fashion retailing with a unique overview of the fashion industry.