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The Fashion Industry and Its Careers: Bundle Book + Studio Access Card

Autor Michele M. Granger, Sheryl A. Farnan
en Limba Engleză Quantity pack – apr 2020
"The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about careers choices." - Lori Faulkner, Ferris State University, USA Learn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian. More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests. New to this Edition · In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others · New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation· Fully updated online resources throughout the book · Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips· Updated Appendices include sample resumés and career positions sorted by career areas, with Web links to salary and benefit information The Fashion Industry and Its Careers STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
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Specificații

ISBN-13: 9781501339004
ISBN-10: 1501339001
Ilustrații: 175 bw illus
Dimensiuni: 286 x 217 x 13 mm
Greutate: 0.77 kg
Ediția:4
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others.

Notă biografică

Michele M. Granger is an independent scholar and a former professor at Missouri State University.Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.

Cuprins

Part 1: Careers in Forecasting, Textiles, and Manufacturing1. Trend Forecasting2. Textile Design and Development3. Sourcing4. Production and SalesPart 2: Careers in Fashion Design, Product Development, and Fashion Promotion5. Designing Apparel and Accessories for the Manufacturer6. Product Development by the Manufacturer and Retailer7. Promotion for the Designer and ManufacturerPart 3: Careers in Fashion Retailing8. Marketing for the Retailer9. Merchandising for the Retailer10. Management for the RetailerPart 4: Careers in the Ancillary Businesses: Digital Communications, Styling, Education, and Costume Design11. Digital Communications12. Fashion Styling, Photography, and Costume Design13. Fashion Curatorship and Scholarship14. Visual Merchandising and Mall ManagementAppendix A: Career Tracks and Salaries Chart Appendix B: Résumé Tips, Interview Guidelines, Employer Research, and Résumé SamplesGlossary CreditsIndex

Recenzii

The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about career choices.