The Fashion Industry and Its Careers: Bundle Book + Studio Access Card
Autor Michele M. Granger, Sheryl A. Farnanen Limba Engleză Quantity pack – apr 2020
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Specificații
ISBN-13: 9781501339004
ISBN-10: 1501339001
Ilustrații: 175 bw illus
Dimensiuni: 286 x 217 x 13 mm
Greutate: 0.77 kg
Ediția:4
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 1501339001
Ilustrații: 175 bw illus
Dimensiuni: 286 x 217 x 13 mm
Greutate: 0.77 kg
Ediția:4
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Caracteristici
In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others.
Notă biografică
Michele M. Granger is an independent scholar and a former professor at Missouri State University.Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.
Cuprins
Part 1: Careers in Forecasting, Textiles, and Manufacturing1. Trend Forecasting2. Textile Design and Development3. Sourcing4. Production and SalesPart 2: Careers in Fashion Design, Product Development, and Fashion Promotion5. Designing Apparel and Accessories for the Manufacturer6. Product Development by the Manufacturer and Retailer7. Promotion for the Designer and ManufacturerPart 3: Careers in Fashion Retailing8. Marketing for the Retailer9. Merchandising for the Retailer10. Management for the RetailerPart 4: Careers in the Ancillary Businesses: Digital Communications, Styling, Education, and Costume Design11. Digital Communications12. Fashion Styling, Photography, and Costume Design13. Fashion Curatorship and Scholarship14. Visual Merchandising and Mall ManagementAppendix A: Career Tracks and Salaries Chart Appendix B: Résumé Tips, Interview Guidelines, Employer Research, and Résumé SamplesGlossary CreditsIndex
Recenzii
The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about career choices.