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The Forever Fandom of Harry Potter: Balancing Fan Agency and Corporate Control de Marianne Martens

The Forever Fandom of Harry Potter: Balancing Fan Agency and Corporate Control: Elements in Publishing and Book Culture

Autor Marianne Martens
en Limba Engleză Paperback – 26 iun 2019
Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.
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Specificații

ISBN-13: 9781108469883
ISBN-10: 1108469884
Pagini: 75
Ilustrații: 9 b/w illus.
Dimensiuni: 130 x 178 x 8 mm
Greutate: 0.11 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Elements in Publishing and Book Culture

Locul publicării:Cambridge, United Kingdom

Cuprins

Introduction; 1. Context – the Harry Potter landscape; 2. Fans' shaping participation: from fansites to Pottermore; 3. Potterfests; 4. Fans' active volunteering – the Harry Potter alliance; Conclusion.

Descriere

Analyzes the Harry Potter fan experience and examines tensions between fans and Warner Bros. in the context of corporate control.