The Formula

Introduction - Introduction: Success Isn't About You. It's About Us. Chapter - 1: The Red Baron and the Forgotten Ace Section - The First Law: Performance drives success, but when performance can¿t be measured, networks drive success. Chapter - 2: Grand Slams and College Diplomas Chapter - 3: The $2 Million Urinal Section - The Second Law: Performance is bounded, but success is unbounded. Chapter - 4: How Much Is a Bottle of Wine Worth? Chapter - 5: Superstars and Power Laws Section - The Third Law: Previous success x fitness = future success. Chapter - 6: Exploding Kittens and Sock Puppets Chapter - 7: The Ear of the Beholder Section - The Fourth Law: While team success requires diversity and balance, a single individual will receive credit for the group¿s achievements. Chapter - 8: Kind of Conventional, Kind of Innovative, Kind of Blue Chapter - 9: The Algorithm That Found the Overlooked Scientist Section - The Fifth Law: With persistence success can come at any time. Chapter - 10: Einstein¿s Error

"The Formulais an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási's and other scholars' "eureka moments" and research findings to extract scientific principles and actionable insights for achieving success."—Science
"Laszlo Barabasi is an extraordinary scientist who has enjoyed great success. He brings to bear all of his capacity as the former to understand the latter--to our great benefit. Writing in a lively fashion, he illuminates broad principles that explain how people in all fields--from entrepreneurs to scientists to athletes to artists--achieve success. The insights are novel and useful, and backed not just by vivid stories, but also by the sorts of detailed and inventive scientific analyses, plainly explained, for which Barabasi is rightly famous."—Nicholas Christakis, co-author ofConnectedand the Sol Goldman Family Professor of Social and Natural Science at Yale University
"In his new book, Laszlo Barabasi delights us with the stories and mechanisms that explain success in our achievement obsessed society."—Cesar A. Hidalgo, author ofWhy Information Growsand Director of the Macro Connections group at the MIT Media Lab
"Barabasi will indelibly transform the way we all think about success."—Alex Pentland, author ofSocial Physicsand Toshiba Professor at MIT
"It's rare that a book about success turns out to be such a page-turner, but there you go. File [The Formula] away withFreakonomicsorOutliers."—Geekwire
"A fascinating new book."—Bloomberg Businessweek
"If you are currently at the top of your field, but you want to knock everyone else off the mountain, Barabasi will tell you how. And if you're not quite there yet, these laws might give you something to think about on the way up."—Lifehacker
"A fun, fast, first-hand account of efforts to use big data to pull back the curtain on our collective dynamics.The Formulaoffers a rich tour of research on how relatively simple feedback forces channel our lives in surprising and counter-intuitive ways."—Nature
"The Formulais an important book for us all to read. It weaves together meticulously researched historical context with more than a decade of Barabási's and other scholars' "eureka moments" and research findings to extract scientific principles and actionable insights for achieving success."—Science