The Future of the Multinational Company
Autor J Birkinshawen Limba Engleză Hardback – 23 iun 2003
- Brings together the leading authorities in the field of global / international busi-ness.
- Accademically rigourous but accessible -
- Addresses a topic of concern to practitioners and academics alike
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Specificații
ISBN-13: 9780470850657
ISBN-10: 0470850655
Pagini: 282
Dimensiuni: 170 x 250 x 16 mm
Greutate: 0.65 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0470850655
Pagini: 282
Dimensiuni: 170 x 250 x 16 mm
Greutate: 0.65 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Academics in International Business and Strategy, and Consultants and Managerial Audiences. Suitable for use on MBA CoursesCuprins
Descriere
Recent events----from September 11th to anti--globalization----have accentuated the sense that the global economy is moving into uncharted waters. Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.