The Global Rule of Three: Competing with Conscious Strategy
Autor Jagdish Sheth, Can Uslay, Raj Sisodiaen Limba Engleză Hardback – mai 2021
In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.
This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets.
This book chronicles this global evolution and provides impactfulmanagerial implications for executives and students of marketing and corporate strategy alike.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 180.25 lei 3-5 săpt. | +19.55 lei 4-10 zile |
| Springer International Publishing – 11 dec 2020 | 180.25 lei 3-5 săpt. | +19.55 lei 4-10 zile |
| Hardback (1) | 308.19 lei 3-5 săpt. | |
| Springer International Publishing – mai 2021 | 308.19 lei 3-5 săpt. |
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Specificații
ISBN-13: 9783030730833
ISBN-10: 3030730832
Pagini: 289
Ilustrații: XXIII, 289 p. 19 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.62 kg
Ediția:2020
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
ISBN-10: 3030730832
Pagini: 289
Ilustrații: XXIII, 289 p. 19 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.62 kg
Ediția:2020
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
Cuprins
1. What Is the Rule of Three?.- 2. Strategies for Generalists, Specialists, and Ditch Dwellers.- 3. How Industries Evolve, Mature, and Revitalize.- 4. Ten Ways to Innovate and Revitalize Industries.- 5. Evolving to the Global Rule of Three.- 6. The New Triad Power: Impact on Global Markets, Resources, and Politics.- 7. Global Expansion Strategies for Multinationals from Emerging Markets.- 8. Epilogue: What Does the Global Future Hold?.
Notă biografică
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing at the Goizueta School of Business at Emory University, USA.
Can Uslay is Associate Professor of Marketing, Founding Co-Director of the Center for Market Advantage, and Vice Dean for Academic Programs and Innovations at Rutgers Business School, USA.
Raj Sisodia is F.W. Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, USA.
Textul de pe ultima copertă
“Coming out of the current COVID crisis, many expect further industry consolidation across sectors. The Global Rule of Three lifts the curtain on what this future could look like. The book is packed with great insights into the dynamic forces shaping most industries: above all, that those who know how to truly serve will be the long term winners.”
—Paul Polman, Co-Founder & Chair, IMAGINE and former CEO, Unilever
“Congratulations for writing a seminal book on how industries evolve, grow, plateau and revitalize over time! Simultaneous coexistence of both the volume driven full line competitors (oligopoly) and the margin driven niche players (monopolistic competitors) is unique to competitive positioning Globally.”
— Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus),
Kellogg School of Management, Northwestern University, USA
“The Global Rule of Three is an eye opener! It provides a blue print on how to compete globally especially against growing competition from Multinationals from the Emerging Markets such as China and India. Buy it, you will like it!”
—Ram Charan, Best Selling Author and Advisor to Global Enterprises
“The Global Rule of Three offers a plethora of historical as well as contemporary examples to chronicle the evolution of hypercompetition leading up to the current pan-industrial revolution. A must read for every manager interested in the spiraling competition from multinationals of emerging markets such as China and India.”
—Richard D’Aveni, Bakala Professor of Strategy, Tuck School of Business, Dartmouth College, USAIn our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.
This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets.This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.
—Paul Polman, Co-Founder & Chair, IMAGINE and former CEO, Unilever
“Congratulations for writing a seminal book on how industries evolve, grow, plateau and revitalize over time! Simultaneous coexistence of both the volume driven full line competitors (oligopoly) and the margin driven niche players (monopolistic competitors) is unique to competitive positioning Globally.”
— Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus),
Kellogg School of Management, Northwestern University, USA
“The Global Rule of Three is an eye opener! It provides a blue print on how to compete globally especially against growing competition from Multinationals from the Emerging Markets such as China and India. Buy it, you will like it!”
—Ram Charan, Best Selling Author and Advisor to Global Enterprises
“The Global Rule of Three offers a plethora of historical as well as contemporary examples to chronicle the evolution of hypercompetition leading up to the current pan-industrial revolution. A must read for every manager interested in the spiraling competition from multinationals of emerging markets such as China and India.”
—Richard D’Aveni, Bakala Professor of Strategy, Tuck School of Business, Dartmouth College, USAIn our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.
This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets.This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.
Caracteristici
Demonstrates a powerful framework to succeed in all competitive and mature markets Prescribes the best offensive and defensive strategies for each type of player in competitive markets Provides global expansion strategies for multinational from emerging markets