Why do some people seem to magically attract new business while others face rejection after rejection? What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still get lost in the clutter? Why do some people achieve great results even though they never seem to be busy, while others run themselves ragged never to achieve what might have been? Can you really do less work and get more success? The answer is yes This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur so that you can build your own success by doing and spending less