We are all in the business of selling, we do it every day. So how are you creating a transformational experience and not just a transaction? How about providing a point of difference which makes you memorable? This book explores all the ways you can put the customer first and create more impact to attract, convert and expand business. The business fundamental of creating a converted new piece of business-a client-will never lose its importance. After training and mentoring salespeople for over 20 years, I have noticed we have moved to the side tried and proven techniques and the sharpening of our people skills and replaced these life skills with an ability to post meaningless, self-ingratiating posts about what we had for breakfast. There are plenty of people advertising and spruiking different ways to "fill up the pipeline" and to create quality leads when a good deal of the time they result in minimal conversion.