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The Green Corporation: The Next Competitive Advantage

Autor Vasanthaku N. Bhat
en Limba Engleză Hardback – 21 iul 1996 – vârsta până la 17 ani
Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included.This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management.
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Specificații

ISBN-13: 9780899309798
ISBN-10: 0899309798
Pagini: 280
Dimensiuni: 156 x 235 x 27 mm
Greutate: 0.64 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

VASANTHAKUMAR N. BHAT is Associate Professor of Management Science and Operations Management at the Lubin Graduate School of Business, Pace University. Dr. Bhat is interested in applying his management training and training in industrial and mechanical engineering to promote green management.

Cuprins

IllustrationsPrefaceIntroductionGreen CorporationGreen Management Begins with Strategic PlanningComplying with Green LawsLife Cycle Assessment: Measuring GreenessGreen Functional ManagementGreen DesignGreen ProductionGreen PackagingGreen MarketingRecyclingGreen CommunicationGreen Strategies for Research and DevelopmentGreen ToolsTotal Green ManagementGreen AuditingBenchmarking for Green ExcellenceGreen FutureGreen Business and CareersAppendix: Environmental Expenditures and Profit MarginsAppendix: Emissions, Profit Margins and Market ValuesSelected BibliographyIndex