Known as the Halloween Business Expert, Shannon Shue has helped hundreds of clients start successful Halloween stores worldwide. In her new book 'The Halloween Business: Double Your Income Working 2 Months Per Year', Shannon takes the reader deep into the 'How-To' of the fast-paced Halloween business. This fascinating and informative book will arm you with the tools and information you need to transform your life and business. The Halloween Business is more than a book, it is a practical guide that teaches you: -How to set up your Halloween business by choosing an: ONLINE STORE, TEMPORARY STORE or YEAR-ROUND STORE -How to cut your learning curve and start-up costs while doubling your productivity -Layout the seasonal time commitment and built in free time during the 10 months off -Determine which business model and budget is right for you -How to market online and locally for Halloween like the established professionals -Get started immediately planning your business at any time of year -Evaluate the best hiring practices, products and locations -Make money while having fun in business In 'The Halloween Business: Double Your Income Working 2 Months Per Year, ' Shannon speaks directly to aspiring entrepreneurs and serial entrepreneurs of the world. She is able to demonstrate that a US holiday is following the global trend to dress-up and celebrate Halloween worldwide. Today's entrepreneur can have a local to a global Halloween store while having fun and thriving.