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The Handbook of Communication and Corporate Social Responsibility: Handbooks in Communication and Media

Editat de Øyvind Ihlen, Jennifer Bartlett, Steve May
en Limba Engleză Paperback – 21 noi 2013
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
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Specificații

ISBN-13: 9781118721384
ISBN-10: 1118721381
Pagini: 608
Ilustrații: illustrations
Dimensiuni: 178 x 245 x 27 mm
Greutate: 0.91 kg
Editura: Wiley
Seria Handbooks in Communication and Media

Locul publicării:Chichester, United Kingdom

Public țintă

Upper–level undergraduates, graduates, and scholars of communication, management, public relations, marketing, organizational communication, business, business ethics, corporate governance, sustainability, corporate law, non–profit leadership, philosophy, political science, economics, and sociology.

Cuprins


Notă biografică

Øyvind Ihlen is Professor of Media and Communication at the University of Oslo. Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.

Descriere

There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.