The Handbook of Communication and Corporate Social Responsibility: Handbooks in Communication and Media
Editat de Øyvind Ihlen, Jennifer Bartlett, Steve Mayen Limba Engleză Paperback – 21 noi 2013
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Specificații
ISBN-13: 9781118721384
ISBN-10: 1118721381
Pagini: 608
Ilustrații: illustrations
Dimensiuni: 178 x 245 x 27 mm
Greutate: 0.91 kg
Editura: Wiley
Seria Handbooks in Communication and Media
Locul publicării:Chichester, United Kingdom
ISBN-10: 1118721381
Pagini: 608
Ilustrații: illustrations
Dimensiuni: 178 x 245 x 27 mm
Greutate: 0.91 kg
Editura: Wiley
Seria Handbooks in Communication and Media
Locul publicării:Chichester, United Kingdom
Public țintă
Upper–level undergraduates, graduates, and scholars of communication, management, public relations, marketing, organizational communication, business, business ethics, corporate governance, sustainability, corporate law, non–profit leadership, philosophy, political science, economics, and sociology.Cuprins
Notă biografică
Øyvind Ihlen is Professor of Media and Communication at the University of Oslo. Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.
Descriere
There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.