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The Handbook of Crisis Communication: Handbooks in Communication and Media

Autor WT Coombs
en Limba Engleză Paperback – 22 dec 2011
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. * Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina * Explores the key emerging areas of new technology and global crisis communication * Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
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Specificații

ISBN-13: 9781444361902
ISBN-10: 1444361902
Pagini: 768
Dimensiuni: 170 x 244 x 41 mm
Greutate: 1.1 kg
Editura: Wiley
Seria Handbooks in Communication and Media

Locul publicării:Chichester, United Kingdom

Public țintă

Upper level undergraduates, graduates and researchers of crisis communication and public relations theory

Cuprins


Notă biografică

W. Timothy Coombs is Professor at the Nicholson School of Communication at University of Central Florida, USA. He is the author of Code Red in the Boardroom (2006), and Today's Public Relations (2006). Sherry J. Holladay is Professor at the Nicholson School of Communication at University of Central Florida, USA. She is the author of numerous articles related to corporate communication. Together, they have co-authored It's Not Just PR (2007), PR Strategy and Application (2010) and Managing Corporate Social Responsibility: A Communication Approach (2011). All titles are published by Wiley-Blackwell.

Descriere

The Handbook of Crisis Communication is a comprehensive examination of the latest research and critical issues in crisis communication. It includes a thorough discussion of the theory and method behind crisis communication, as well as the latest insight into practice in the field.