The Handbook of Crisis Communication: Handbooks in Communication and Media
Autor WT Coombsen Limba Engleză Paperback – 22 dec 2011
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Paperback (1) | 436.95 lei 6-8 săpt. | |
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Specificații
ISBN-13: 9781444361902
ISBN-10: 1444361902
Pagini: 768
Dimensiuni: 170 x 244 x 41 mm
Greutate: 1.1 kg
Editura: Wiley
Seria Handbooks in Communication and Media
Locul publicării:Chichester, United Kingdom
ISBN-10: 1444361902
Pagini: 768
Dimensiuni: 170 x 244 x 41 mm
Greutate: 1.1 kg
Editura: Wiley
Seria Handbooks in Communication and Media
Locul publicării:Chichester, United Kingdom
Public țintă
Upper level undergraduates, graduates and researchers of crisis communication and public relations theoryCuprins
Notă biografică
W. Timothy Coombs is Professor at the Nicholson School of Communication at University of Central Florida, USA. He is the author of Code Red in the Boardroom (2006), and Today's Public Relations (2006). Sherry J. Holladay is Professor at the Nicholson School of Communication at University of Central Florida, USA. She is the author of numerous articles related to corporate communication. Together, they have co-authored It's Not Just PR (2007), PR Strategy and Application (2010) and Managing Corporate Social Responsibility: A Communication Approach (2011). All titles are published by Wiley-Blackwell.
Descriere
The Handbook of Crisis Communication is a comprehensive examination of the latest research and critical issues in crisis communication. It includes a thorough discussion of the theory and method behind crisis communication, as well as the latest insight into practice in the field.