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Managing Corporate Social Responsibility – A Communication Approach

Autor WT Coombs
en Limba Engleză Paperback – sep 2011
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
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Specificații

ISBN-13: 9781444336450
ISBN-10: 1444336452
Pagini: 200
Ilustrații: black & white illustrations
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.29 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Upper–level undergraduate and postgraduate students of public relations, corporate communication, strategic communication, business ethics, marketing, integrated marketing communication, organizational communication, and business management

Cuprins


Notă biografică

W. Timothy Coombs, Ph.D., is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning Ongoing Crisis Communication (1999), Today's Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006). Sherry J. Holladay, Ph.D., is Professor at the Nicholson School of Communication at the University of Central Florida, Orlando. Dr. Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management. Her work has been widely published in journals. Together, Timothy Coombs and Sherry Holladay are authors of the award winning books It's Not Just PR: Public Relations in Society (2007, Wiley-Blackwell), PR Strategy and Aplication: Managing Influence (2010, Wiley-Blackwell) and co-editors of The Handbook of Crisis Communication (2010, Wiley-Blackwell).

Descriere

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.