Managing Corporate Social Responsibility – A Communication Approach
Autor WT Coombsen Limba Engleză Paperback – sep 2011
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Specificații
ISBN-13: 9781444336450
ISBN-10: 1444336452
Pagini: 200
Ilustrații: black & white illustrations
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.29 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1444336452
Pagini: 200
Ilustrații: black & white illustrations
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.29 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Upper–level undergraduate and postgraduate students of public relations, corporate communication, strategic communication, business ethics, marketing, integrated marketing communication, organizational communication, and business managementCuprins
Notă biografică
W. Timothy Coombs, Ph.D., is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning Ongoing Crisis Communication (1999), Today's Public Relations (with Robert Heath, 2006), and Code Red in the Boardroom: Crisis Management as Organizational DNA (2006). Sherry J. Holladay, Ph.D., is Professor at the Nicholson School of Communication at the University of Central Florida, Orlando. Dr. Holladay's research interests include corporate social responsibility, crisis communication, activism, and reputation management. Her work has been widely published in journals. Together, Timothy Coombs and Sherry Holladay are authors of the award winning books It's Not Just PR: Public Relations in Society (2007, Wiley-Blackwell), PR Strategy and Aplication: Managing Influence (2010, Wiley-Blackwell) and co-editors of The Handbook of Crisis Communication (2010, Wiley-Blackwell).
Descriere
Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.