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The Handbook of Spanish Language Media de Alan Albarran

The Handbook of Spanish Language Media

Autor Alan Albarran
en Limba Engleză Hardback – 5 aug 2009
With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area.
This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.
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Specificații

ISBN-13: 9780415990448
ISBN-10: 0415990440
Pagini: 336
Ilustrații: 67 tables
Dimensiuni: 174 x 246 mm
Greutate: 0.75 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Notă biografică

Alan B. Albarran is professor of media and director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and current editor of the International Journal for Media Management.

Cuprins

Part I Spanish Language Media; Chapter 1 Spanish Language Media in the United States, Kenton T. Wilkinson; Chapter 2 The Media in Spain, Ángel Arrese, Juan Pablo Artero, Mónica Herrero; Chapter 3 The Media Industry in Mexico, María Elena Gutiérrez Rentería; Chapter 4 The Media in Central America, Catherine Salzman, Ryan Salzman; Chapter 5 The Media in Colombia, Germán Arango Forero, Liliana Gutiérrez Coba, Alfonso Forero Gutiérrez, Jairo Valderrama Valderrama, Rodolfo Prada Penagos, Luz Carmen Barrera Avellaneda, Adriana Guzmán de Reyes; Chapter 6 The Mass Media in Venezuela, Guillermo Gibens; Chapter 7 The Mass Media in Bolivia, Gonzalo Soruco, Juliet Pinto; Chapter 8 The Media in Ecuador, Rodrigo Jordán Tobar, Allen Panchana Macay; Chapter 9 The Media in Peru, Rosa Zeta de Pozo; Chapter 10 The Chilean Media Landscape, Cristóbal Benavides, Maria Ignacia Errázuriz, David Kimber, Isabel Santa María, Aldo van Weezel; Chapter 11 Media and Entertainment in Argentina, Luciana Silvestri, Roberto S. Vassolo; Chapter 12 The Media in Uruguay, Eileen Hudson, Fernando Salas, Lucila Carbajal, Florencia Traibel; Chapter 13 The Media in Paraguay, Ligia García Béjar; Chapter 14 The Media in Cuba, the Dominican Republic and Puerto Rico, Juan Pablo Artero; Part II Topics and Issues in Spanish Language Media; Chapter 15 Growth and Trends in Spanish Language Television in the United States, Amy Jo Coffey; Chapter 16 Television News, Phyllis Slocum; Chapter 17 Univision and Telemundo, Guillermo Gibens; Chapter 18 The Latinos and Media Project, Federico Subervi; Chapter 19 Advertising in Spanish Language Media, Cristina Etayo, Ángela Preciado Hoyos; Chapter 20 Hispanic Advertising, Marketing and New Media, Lauren Boyle; Chapter 21 The Potential of Book Publishing in Iberian American and African Countries, Paulo Faustino; Chapter 22 Assessing the State of Spanish Language Media, Alan B. Albarran;

Descriere

With the rise of Spanish language media around the world, The Handbook of Spanish Language Media fills the need for a comprehensive reference work, not only providing background knowledge of the various issues and topics relevant to Spanish Language media, but also establishing directions for future research in this rapidly growing area.