The Hollywood Brand: Movies and American Modernity

en Limba Engleză Paperback – 12 feb 2018

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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Specificații

ISBN-13: 9780815395751
ISBN-10: 0815395752
Pagini: 172
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.25 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Introduction: Modernity under the Hollywood Sign. Chapter 1 What’s in a Name? Exhibition and Expectation Chapter 2 Movies with a Mission: Populism and Patriotism Chapter 3 A Home Among the Moderns: Movies and Modern Aesthetics Chapter 4 Hurray for Hollywood: Entertainment as Art Chapter 5 A New Art for the American Century: Hollywood Enters the Museum. Conclusion: The Future for the Hollywood Brand

Descriere

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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