In this groundbreaking work on economics and sociology, Garrett Fisher upends our conventional viewpoints on money, markets, and society in general. By taking an innovative approach to the origin of monetary economies, the very nature of what we assume about money is questioned and turned upside down. Further, a system of human motivators that drives our marketplaces is shown to be deeper than economics itself and surprisingly constant. For wage earners and CEOs alike, this work challenges our perspectives of success and lays out a blueprint of how to achieve maximum market relevance and longevity.