The West is on everyone's lips: it is defended, celebrated, hated. But how and why did it emerge? And whose idea is it? This book is about representations of the West. Drawing on sources from across the world - from Russia to Japan, Iran to Britain - it argues that the West is not merely a Western idea but something that many people around the world have long been creating and stereotyping.The Idea of the Westlooks at how the great political and ethnic forces of the last century defined themselves in relation to the West, addresses how Soviet communism, 'Asian spirituality', 'Asian values' and radical Islamism used and deployed images of the West. Both topical and wide-ranging, it offers an accessible but provocative portrait of a fascinating subject and it charts the complex relationship between whiteness and the West.