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The Imagination Gap – Stop Thinking the Way You Should and Start Making Extraordinary Things Happen

Autor Brian Reich
en Limba Engleză Paperback – 30 sep 2018
The Imagination Gap helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive. Examples from a range of industries and settings, from Broadway to Silicon Valley, with simple steps and exercises, help you stop thinking the way you "should" and start making extraordinary things happen.
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Specificații

ISBN-13: 9781787690981
ISBN-10: 1787690989
Pagini: 272
Dimensiuni: 214 x 228 x 18 mm
Greutate: 0.39 kg
Editura: Emerald Publishing

Notă biografică

Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits and political organizations. His research and views regarding the impact of media and technology on society have been published in the New York Times, Fast Company, Fortune, TechCrunch, Stanford Social Innovation Review, Vice, Wired, AdAge, The Chronicle of Philanthropy, and others. He has delivered analysis of digital, media, political and other trends on NPR and Fox News. Brian is also the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and Media Rules! Mastering Today's Technology to Connect with and Keep Your Audience. Brian has held senior roles at leading PR, marketing, advertising, digital and public affairs agencies and was briefing director for Vice President Al Gore in the White House. He serves as an advisor to several nonprofit organizations and start-ups. He attended the University of Michigan and holds a bachelors degree in political science from Columbia University. He lives in New York City with his wife, Karen Dahl, and their two children.

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Explaining that imagination is one of the most powerful forces in shaping and motivating behavior to make real change, Reich helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive.