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The Impact of Youtube on U.S. Politics

Autor LaChrystal D. Ricke
en Limba Engleză Paperback – 26 feb 2016
The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.
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Specificații

ISBN-13: 9781498500012
ISBN-10: 1498500013
Pagini: 238
Dimensiuni: 152 x 226 x 18 mm
Greutate: 0.32 kg
Editura: Rowman & Littlefield

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Descriere

The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.