Cantitate/Preț
Produs

The Innovation Handbook – How to Profit from Your Ideas, Intellectual Property and Market Knowledge: How to Profit from Your Ideas, Intellectual Property and Market Knowledge

Autor Adam Jolly
en Limba Engleză Hardback – 2 iul 2013
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.
Citește tot Restrânge

Preț: 40590 lei

Nou

Puncte Express: 609

Preț estimativ în valută:
7768 8069$ 6453£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780749465339
ISBN-10: 0749465336
Pagini: 360
Ilustrații: Illustrations
Dimensiuni: 177 x 247 x 25 mm
Greutate: 0.77 kg
Ediția:3 Rev ed.
Editura: Kogan Page

Cuprins

Section - ONE: New innovation; Chapter - 1.1: New innovation/the innovation system - Birgitte Andersen; Chapter - 1.2: New routes to innovation - Jessica Griffiths and Matthew Durdy; Chapter - 1.3: The evolving role of universities as innovation hubs - Neale Daniel; Chapter - 1.4: The IP framework - Rosa Wilkinson; Section - TWO: Innovation premium; Chapter - 2.1: Finding new value - Steve Evans; Chapter - 2.2: Innovation that pays off - Mike Faers; Chapter - 2.3: Harnessing technology - Richard Brook and Jane Gate; Chapter - 2.4: Taking a lead in innovation - John Sorsby; Chapter - 2.5: Technology credits - Guy Paterson; Section - THREE: How innovation is changing; Chapter - 3.1: Open innovation collaboration - Christi Mitchell; Chapter - 3.2: Digital media - Peter Matthews; Chapter - 3.3: The market for ideas - Christian Bunke; Chapter - 3.4: IP as a business asset - Simon Mounteney; Section - FOUR: Innovation techniques; Chapter - 4.1: Knowledge and technology transfer - Douglas Robertson; Chapter - 4.2: Outsourcing innovation - Mike Faers; Chapter - 4.3: Challenge-led innovation - David Rhodes; Chapter - 4.4: Design thinking - Graham Grant; Chapter - 4.5: Crowdsourcing - Paul Sloane; Chapter - 4.6: Emergent technologies - Ilya Kazi; Section - FIVE: Research models; Chapter - 5.1: How to engage with the research base - David Doherty; Chapter - 5.2: Knowledge Transfer Partnerships - Alison Reith; Chapter - 5.3: Working with research institutes - Emma Fadlon; Chapter - 5.4: Financial support for research - William Garvey; Chapter - 5.5: Research collaborations - Simon Portman; Chapter - 5.6: Innovation and research - the role of the research councils; Section - SIX: Innovative capability; Chapter - 6.1: Six steps to successful innovation -Richard Brook and Jane Gate; Chapter - 6.2: Innovation that works - Mike Faers; Chapter - 6.3: Inventor reward and recognition - Donal O'Connell; Section - SEVEN: Collaborations and partnerships; Chapter - 7.1: Open innovation, exits and how to work with a corporate - David Park and Sarah Gaunt; Chapter - 7.2: Realizing open innovation - Paul Rodgers and Bill Primrose; Chapter - 7.3: How to scan, bring in and de-risk ideas - David Park and Sarah Gaunt; Section - EIGHT: Ready for market; Chapter - 8.1: The innovation process - Steve Spruce; Chapter - 8.2: Customers before products, before profits - Peter White; Section - NINE: Competitive position; Chapter - 9.1: The role of information in innovation - Katy Wood; Chapter - 9.2: Patent landscaping - Dean Parry; Chapter - 9.3: Freedom to commercialize - Nicola Baker-Munton and Hannah Kendall; Chapter - 9.4: Risks, losses, liabilities and indemnities -Matthew R Hogg; Chapter - 9.5: Options for taking action - Patrick Cantrill; Section - TEN: Early-stage ventures; Chapter - 10.1: From start-up to first round - Adrian Burden and Mark Yeadon; Chapter - 10.2: Building and scaling a commercial platform - Mike Herd; Chapter - 10.3: Ideas in the incubator - David Gill; Chapter - 10.4: Finding the right revenue model for your IP - Sarah Boxall; Chapter - 10.5: Leveraging IP for tech start-ups - Gerard Chandrahasen; Section - ELEVEN: IP fit for purpose; Chapter - 11.1: Value-for-money IP - Matthew Smith; Chapter - 11.2: A combination of rights - Sarah Boxall; Chapter - 11.3: Broad or narrow - Ilya Kazi; Chapter - 11.4: Patent exclusions - John Hardwick; Chapter - 11.5: IP offshoring - Christian Bunke; Section - TWELVE: International rights; Chapter - 12.1: Launching innovation in emerging countries - Wendy Crosby; Chapter - 12.2: The EU's unitary patent - Hans Hutter; Chapter - 12.3: Why file in the United States first? - John Moetteli; Section - THIRTEEN: Innovation finance; Chapter - 13.1: Valuation of ideas and early-stage technology - Christi Mitchell; Chapter - 13.2: How to pitch to investors - David Gill; Chapter - 13.3: Crowdfunding - Nigel Walker; Chapter - 13.4: The UK: a competitive location for IP - Alastair Wilson; Chapter - 13.5: Tax relief for R&D - Barry Jefferd; Chapter - 13.6: The Patent Box - Patrick King

Recenzii


Praise for the previous editions:

"[A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to the many aspects of developing something from an innovation to a possible hot success, it leads entrepreneurs through every step. 'The Innovation Handbook' is very much worth reading for anyone whose business relies on developing new ideas." --Midwest Book Review

"Praise for the previous editions: ""[A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to the many aspects of developing something from an innovation to a possible hot success, it leads entrepreneurs through every step. 'The Innovation Handbook' is very much worth reading for anyone whose business relies on developing new ideas." --Midwest Book Review

Notă biografică


Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook and The Handbook of European Intellectual Property Management (both published by Kogan Page).

Descriere


In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.

This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.

Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.