The International Hospitality Business: Management and Operations
Autor Lawrence Yuen Limba Engleză Paperback – 26 aug 2016
Through International Hospitality Business, you will learn how an effective global hospitality manager must have a broad trans-disciplinary perspective that includes studies in politics, culture, and geography to better prepare for the complexity of international operations. Expand your knowledge of how to deal with the issues that confront hospitality firms and managers in international development and operations by:
- understanding the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry
- exploring the complex issues faced by hospitality managers when they are assigned to work overseas
- gaining insight into international hospitality firms’policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management
- recognizing the international hospitality industry as an integral part of the service import and export business to help students gain a better understanding of managerial roles
With The International Hospitality Business, you will examine world travel patterns, major hotel chains, and foodservice companies in different regions of the world to expand your knowledge and help you face the dynamic changing world of international hospitality. While this volume provides you with important, comprehensive knowledge that will help you manage the your overseas hospitality operations in a way that keeps the most important person in any business--the customer--contented.
Preț: 324.90 lei
Preț vechi: 372.41 lei
-13% Nou
Puncte Express: 487
Preț estimativ în valută:
62.18€ • 65.39$ • 51.79£
62.18€ • 65.39$ • 51.79£
Carte tipărită la comandă
Livrare economică 03-17 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781138997929
ISBN-10: 1138997927
Pagini: 420
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138997927
Pagini: 420
Dimensiuni: 152 x 229 x 25 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Preface, Acknowledgments, PART I: AN OVERVIEW OF THE INTERNATIONAL HOSPITALITY INDUSTRY, Chapter 1. The Hospitality Industry As an International Business, Chapter 2. The Geography of International Hospitality Development, PART II: DIFFERENCES IN CULTURAL, POLITICAL, AND ECONOMIC SYSTEMS, Chapter 3. Cultural Environment, Chapter 4. Political Systems, Chapter 5. Economic Systems, PART III: ORGANIZATIONAL STRUCTURES AND DEVELOPMENT STRATEGIES, Chapter 6. Market Entry Choice and Organizational Development, Chapter 7. Hotel Development and Design, PART IV: HOSPITALITY MANAGEMENT FUNCTIONS, Chapter 8. Legal Environment, Chapter 9. Financial Management, Chapter 10. International Accounting and Taxation, Chapter 11. Human Resource Management, Chapter 12. International Hospitality Marketing, Chapter 13. Religion and Food Service Management, PART V: FUTURE DEVELOPMENT AND CAREER OPPORTUNITIES, Chapter 14. Prospects and Opportunities, Index
Descriere
This book offers a comprehensive discussion of international hospitality business. The practical discussion of international hospitality operations—management concepts and skills—offers information directly applicable to your daily operations. You'll find a complete analysis of the complex issues hospitality managers face when they are assigned overseas, including international hospitality firms' policies regarding development strategy, organizational structure, marketing, finance and accounting, and human resource management.