Cantitate/Preț
Produs

The Internationalization of Small to Medium Enterprises: The Interstratos Project: Routledge Advances in Management and Business Studies

Editat de Rik Donckels, Antti Haahti, Graham Hall
en Limba Engleză Hardback – 19 mar 1998
The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.
Citește tot Restrânge

Din seria Routledge Advances in Management and Business Studies

Preț: 84561 lei

Preț vechi: 113997 lei
-26% Nou

Puncte Express: 1268

Preț estimativ în valută:
16183 16810$ 13443£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415133333
ISBN-10: 0415133335
Pagini: 202
Dimensiuni: 138 x 216 x 20 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Notă biografică

Donckels, Rik; Haahti, Antti; Hall, Graham

Cuprins

Chapter 1 Introduction, Antti Haahti; Chapter 2 Industry characteristics and internationalization processes in small firms, Håkan Boter, Car in Holmquist; Chapter 3 Forms and extent of success factors, Hans J. Pleitner, Jürgen Brunner, Margrit Habersaat; Chapter 4 Entrepreneurial profiles and strategies for the larger market, Erwin A. Fröhlich, J. Hanns Pichler; Chapter 5 International orientation and external resource dependence of Nordic engineering firms, Petri Ahokangas; Chapter 6 Export orientation in open markets, Per-Anders Havnes, Johanne Sletten, Arild Saether; Chapter 7 Export orientation, Yvonne Prince, Koos A. van Dijken; Chapter 8 Small firms' international strategies and performance, Harold G.J. Gankema, Peter S. Zwart, Koos A. van Dijken; Chapter 9 Internationalization and ownership, Rik Donckels, Ria Aerts; Chapter 10 Strategic management of British SMEs, Graham Hall, Peter Naude;

Descriere

This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies.