The Internationalization of Small to Medium Enterprises: The Interstratos Project: Routledge Advances in Management and Business Studies
Editat de Rik Donckels, Antti Haahti, Graham Hallen Limba Engleză Hardback – 19 mar 1998
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.
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Specificații
ISBN-13: 9780415133333
ISBN-10: 0415133335
Pagini: 202
Dimensiuni: 138 x 216 x 20 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415133335
Pagini: 202
Dimensiuni: 138 x 216 x 20 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Advances in Management and Business Studies
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateNotă biografică
Donckels, Rik; Haahti, Antti; Hall, Graham
Cuprins
Chapter 1 Introduction, Antti Haahti; Chapter 2 Industry characteristics and internationalization processes in small firms, Håkan Boter, Car in Holmquist; Chapter 3 Forms and extent of success factors, Hans J. Pleitner, Jürgen Brunner, Margrit Habersaat; Chapter 4 Entrepreneurial profiles and strategies for the larger market, Erwin A. Fröhlich, J. Hanns Pichler; Chapter 5 International orientation and external resource dependence of Nordic engineering firms, Petri Ahokangas; Chapter 6 Export orientation in open markets, Per-Anders Havnes, Johanne Sletten, Arild Saether; Chapter 7 Export orientation, Yvonne Prince, Koos A. van Dijken; Chapter 8 Small firms' international strategies and performance, Harold G.J. Gankema, Peter S. Zwart, Koos A. van Dijken; Chapter 9 Internationalization and ownership, Rik Donckels, Ria Aerts; Chapter 10 Strategic management of British SMEs, Graham Hall, Peter Naude;
Descriere
This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies.