This book is for the millions of novice investors who struggle to read the current books that are on the shelf. They are not written for the average investor...but this book is. It is pure and simple, and speaks directly to the audience that needs the most help. Most people don't have a clue what to do with their investments. Without a basic understanding of what to do and how to do it, they are on a road to nowhere...which ultimately leads to failure. But it doesn't have to be that way. This book can get them started on the right path. They will pick it up, and keep reading it because it makes sense to them. They can understand the message. No big words. No fancy charts. Just some pretty simple stuff that makes a lot of sense. This book also applies to 'experienced' investors who continue to make the same mistakes because they never took the time to understand the basics of successful investing. Successful investing isn't about how much money you make, it's about how many mistakes you don't make And if you don't make too many mistakes, you'll be OK. That's what this book is all about...