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The Law of Reputation and Brands in the Asia Pacific de Andrew T. Kenyon

The Law of Reputation and Brands in the Asia Pacific: Cambridge Intellectual Property and Information Law, cartea 16

Editat de Andrew T. Kenyon, Megan Richardson, Wee Loon Ng-Loy
en Limba Engleză Hardback – 7 mar 2012
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
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Specificații

ISBN-13: 9781107017726
ISBN-10: 1107017726
Pagini: 298
Ilustrații: 1 b/w illus. 11 tables
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.6 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Seria Cambridge Intellectual Property and Information Law

Locul publicării:New York, United States

Cuprins

Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm? Don O'Sullivan, Kwanghui Lim and Janice Luck; 2. The social benefits and costs of trade marks and brands Christine Greenhalgh; Part II. Personal Reputation: 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region David Tan; 4. No personality rights for pop stars in Hong Kong? Peter K. Yu; 5. Fashioning personality rights in Australia Andrew T. Kenyon and Megan Richardson; Part III. Brands and Personality: 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon; 7. Reproduction rights in US trade mark law Graeme W. Austin; 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia Christoph Antons; 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia Elizabeth Adeney; Part IV. Measures: 10. The use of survey evidence in Australian trade mark and passing off cases Vicki Huang, Kimberlee Weatherall and Elizabeth Webster; 11. The place of expert evidence in unfair competition cases: the Australian experience Sam Ricketson; Part V. New Horizons: 12. Geographical indications: Europe's strange chimera or developing countries' champion? Melissa de Zwart; 13. Branding traditional peoples' traditional knowledge Susy Frankel.

Descriere

Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.