This story is set in a small town called Mt. Union in Oregon. Johnny White is a kid that has a fine love for riding bikes (dirt bikes). Johnny flourishes at doing so. Friends believe Johnny should appreciate his talents. His close friends all know that Johnny's talent would eventually put him up there with some of the best X Games riders. Riding bikes was cool although it was viewed as a sport like baseball or football. Football was a sport Johnny greatly sucked at. There was a hill by the name Dead Man Hill, which only the craziest even attempted. Close friends of Johnny believed that if any kid could do it, it was Johnny. Looking through the garage of Johnny's late father, he stumbles upon his father's old football equipment. That day, that particular moment, Johnny's life changes forever. While things with his friends are spiraling out of his control, he forms a relationship with a high school crush. While attempting to avoid Dead Man Hill and the riders that dub it as their own, he struggles with the acceptance he receives as being a high school football player.