Cantitate/Preț
Produs
Total produse
Vezi coșul
The Long Tail: Why the Future of Business Is Selling Less of More de Chris Anderson

The Long Tail: Why the Future of Business Is Selling Less of More

Autor Chris Anderson
en Limba Engleză Paperback – 7 iul 2008
TheNew York Timesbestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of theGerald Loeb Award for Best Business Book of the YearIn the most important business book sinceThe Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf betweenThe Tipping PointandFreakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 10509 lei  3-5 săpt. +4044 lei  7-13 zile
  Hachette Book Group – 7 iul 2008 10509 lei  3-5 săpt. +4044 lei  7-13 zile
Audio (1) 7793 lei  26-32 zile
  Random House – 30 apr 2007 7793 lei  26-32 zile

Preț: 10509 lei

Nou

Puncte Express: 158
Preț estimativ în valută:
2011€ • 2089$ • 1671£

Carte disponibilă

Livrare economică 11-25 ianuarie 25
Livrare express 28 decembrie 24 - 03 ianuarie 25 pentru 5043 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781401309664
ISBN-10: 1401309666
Pagini: 288
Ilustrații: illustrations
Dimensiuni: 133 x 203 x 19 mm
Greutate: 0.27 kg
Ediția:Revizuită
Editura: Hachette Book Group
Colecția Hachette Books

Descriere

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

Notă biografică