"This book offers the first sustained consideration of the theoretical challenges raised by camera movements. It is a work of great erudition and philosophical ambition, taking film seriously as an art form."--Patrick Keating, Professor of Communication, Trinity University "Rigorously theorized and persuasively argued, The Lure of the Image provides a detailed and illuminating analysis of a key aspect of the cinema that has been glossed over in film studies for decades. This is outstanding work, and scholars will have to contend with Morgan's conclusions for a long time."--Kristen Whissel, Professor of Film and Media, University of California, Berkeley