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The Luxury Market in Brazil: Market Opportunities and Potential de C. Diniz

The Luxury Market in Brazil: Market Opportunities and Potential

Autor C. Diniz
en Limba Engleză Hardback – 12 iun 2014
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
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  Palgrave Macmillan UK – 12 iun 2014 37808 lei  6-8 săpt.

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Specificații

ISBN-13: 9781137432544
ISBN-10: 1137432543
Pagini: 181
Ilustrații: XIV, 181 p.
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.36 kg
Ediția:2014
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

1. The Luxury Universe 2. The Global Luxury Market 3. The Luxury Market in Brazil 4. Who Are the Luxury Consumers in Brazil? 5. Communication, Advertising and Events 6. Distributing Luxury Products and Services in Brazil 7. The Wealthiest and Most Powerful Cities in Brazil 8. Challenges for the Luxury Market in Brazil 9. The Potential of the Brazilian Luxury Market 10. Successful Brazilian Enterprises 11. The Future for Brazil and Its Luxury Market 12. How to Participate in This Market, as an Entrepreneur or an Employee 13. Conclusion

Notă biografică

Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author of O Mercado do Luxo no Brasil: Tendências e Oportunidades (Seoman). Claudio holds an MBA in Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France