The Marketing Director's Handbook: he Definitive Guide to Superior Marketing for Business and Boardroom Success Volume 1 : 1: The Marketing Director's Handbook

A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the role.

The highly acclaimed and only practical guide to managing a marketing function. Comprehensive and up-to-date reference work covering the marketing and management aspects of the role.