The Marketing Manual
Autor Michael Bakeren Limba Engleză Paperback – 2 apr 1998
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 211.04 lei 6-8 săpt. | |
| Taylor & Francis – 2 apr 1998 | 211.04 lei 6-8 săpt. | |
| Hardback (1) | 679.68 lei 6-8 săpt. | |
| Taylor & Francis – 28 iul 2017 | 679.68 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780750636520
ISBN-10: 0750636521
Pagini: 288
Ilustrații: black & white illustrations
Dimensiuni: 189 x 246 x 29 mm
Greutate: 0.53 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0750636521
Pagini: 288
Ilustrații: black & white illustrations
Dimensiuni: 189 x 246 x 29 mm
Greutate: 0.53 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
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Public țintă
Professional Practice & DevelopmentCuprins
Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.
Descriere
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.