The Marketing Power of Emotion
Autor John O'Shaughnessy, Nicholas Jackson O'Shaughnessyen Limba Engleză Hardback – 16 ian 2003
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Specificații
ISBN-13: 9780195150568
ISBN-10: 0195150562
Pagini: 288
Ilustrații: 9 halftones and 4 figures
Dimensiuni: 162 x 246 x 24 mm
Greutate: 0.57 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
ISBN-10: 0195150562
Pagini: 288
Ilustrații: 9 halftones and 4 figures
Dimensiuni: 162 x 246 x 24 mm
Greutate: 0.57 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
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Recenzii
Although this volume will be of interest to marketing theorists and students of consumer behaviour, I have no hesitation in recommending it to business executives and marketing practitioners.
The volume is structured in a way that allows a comprehensive range of ideas, themes and marketing examples to be presented in an interesting and very readable format.
The marketing significance of emotion and how it can be used to influence consumer decision-making is comprehensively presented in this volume.
The volume is structured in a way that allows a comprehensive range of ideas, themes and marketing examples to be presented in an interesting and very readable format.
The marketing significance of emotion and how it can be used to influence consumer decision-making is comprehensively presented in this volume.