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The Marking Enterprise: Business Success and Societal Embedding de Jean-Claude Thoenig

The Marking Enterprise: Business Success and Societal Embedding: INSEAD Business Press

Autor Jean-Claude Thoenig, Charles Waldman
en Limba Engleză Hardback – 12 oct 2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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Specificații

ISBN-13: 9780230001879
ISBN-10: 0230001874
Pagini: 241
Ilustrații: XII, 241 p.
Dimensiuni: 155 x 235 x 20 mm
Greutate: 0.53 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Seria INSEAD Business Press

Locul publicării:London, United Kingdom

Cuprins

A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary

Notă biografică

JEAN-CLAUDE THOENIG is a Senior Research Fellow at 'Dauphine Recherche en Management' (university of Paris Dauphine). He has been a professor at INSEAD for many years. A sociologist by training, his research and teaching cover issues linked to organization and policy-making management. His publication record makes him an internationally respected scholar. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies). He has a long and intensive experience as a consultant and as an executive coach with major global companies and governmental bodies.

CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.