Cantitate/Preț
Produs
Total produse
Vezi coșul
The Marking Enterprise: Business Success and Societal Embedding de Jean-Claude Thoenig

The Marking Enterprise: Business Success and Societal Embedding: INSEAD Business Press

Autor Jean-Claude Thoenig, Charles Waldman
en Limba Engleză Hardback – 12 oct 2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 37487 lei  43-57 zile
  Palgrave Macmillan UK – 12 oct 2006 37487 lei  43-57 zile
Hardback (1) 38157 lei  43-57 zile
  Palgrave Macmillan UK – 12 oct 2006 38157 lei  43-57 zile

Din seria INSEAD Business Press

  • Mindful Leadership Coaching: Journeys into the Interior
    Preț: 34559 lei
  • You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges
    Preț: 22957 lei
  • 15% Coach and Couch: The Psychology of Making Better Leaders
    Preț: 49690 lei
  • The Global Business Leader: Practical Advice for Success in a Transcultural Marketplace
    Preț: 37634 lei
  • 5% The Business Leader's Health Manual: Tips and Strategies for getting to the top and staying there
    Preț: 36321 lei
  • Global Latinas: Latin America's Emerging Multinationals
    Preț: 38141 lei
  • Global Cosmopolitans: The Creative Edge of Difference
    Preț: 47906 lei
  • 15% The Coaching Kaleidoscope: Insights from the Inside
    Preț: 46679 lei
  • Sunset in the Land of the Rising Sun: Why Japanese Multinational Corporations Will Struggle in the Global Future
    Preț: 37582 lei
  • 15% Tricky Coaching: Difficult Cases in Leadership Coaching
    Preț: 48944 lei
  • Service is Front Stage: Positioning Services for Value Advantage
    Preț: 37693 lei
  • Mergers: Leadership, Performance and Corporate Health
    Preț: 37582 lei
  • Sustainability Strategies: When Does it Pay to be Green?
    Preț: 38512 lei
  • Humanitarian Logistics
    Preț: 47536 lei
  • The Family Business Map: Assets and Roadblocks in Long Term Planning
    Preț: 40785 lei
  • Telling Fairy Tales in the Boardroom: How to Make Sure Your Organization Lives Happily Ever After
    Preț: 37300 lei
  • Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry
    Preț: 34823 lei
  • 15% Sex, Money, Happiness, and Death: The Quest for Authenticity
    Preț: 56834 lei

Preț: 38157 lei

Nou

Puncte Express: 572
Preț estimativ în valută:
7303€ • 7612$ • 6080£

Carte tipărită la comandă

Livrare economică 06-20 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780230001879
ISBN-10: 0230001874
Pagini: 241
Ilustrații: XII, 241 p.
Dimensiuni: 155 x 235 x 20 mm
Greutate: 0.53 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Seria INSEAD Business Press

Locul publicării:London, United Kingdom

Cuprins

A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary

Notă biografică

JEAN-CLAUDE THOENIG is a Senior Research Fellow at 'Dauphine Recherche en Management' (university of Paris Dauphine). He has been a professor at INSEAD for many years. A sociologist by training, his research and teaching cover issues linked to organization and policy-making management. His publication record makes him an internationally respected scholar. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies). He has a long and intensive experience as a consultant and as an executive coach with major global companies and governmental bodies.

CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.