The Martech Handbook – Build a Technology Stack to Attract and Retain Customers
Autor Darrell Alfonsoen Limba Engleză Hardback – 2 aug 2022
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 176.85 lei 3-5 săpt. | +13.06 lei 7-11 zile |
| Kogan Page – 2 aug 2022 | 176.85 lei 3-5 săpt. | +13.06 lei 7-11 zile |
| Hardback (1) | 484.00 lei 6-8 săpt. | |
| Kogan Page – 2 aug 2022 | 484.00 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781398606463
ISBN-10: 1398606464
Pagini: 256
Dimensiuni: 164 x 242 x 24 mm
Greutate: 0.54 kg
Editura: Kogan Page
ISBN-10: 1398606464
Pagini: 256
Dimensiuni: 164 x 242 x 24 mm
Greutate: 0.54 kg
Editura: Kogan Page
Cuprins
Chapter - 01: Introduction - the rise of marketing technology; Chapter - 02: The business need for Martech; Chapter - 03: Key categories of Martech; Chapter - 04: What is a Martech stack?; Chapter - 05: The framework for effective Martech stack design; Chapter - 06: The core business systems and platforms for every marketing team; Chapter - 07: Identifying value-add marketing platforms and tools; Chapter - 08: Principles for robust and scalable Martech stack management; Chapter - 09: Martech measurement, monitoring, and governance; Chapter - 10: Getting buy-in; Chapter - 11: Continual improvement