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The McGraw-Hill 36-Hour Course: Online Marketing de Lorrie Thomas

The McGraw-Hill 36-Hour Course: Online Marketing

Autor Lorrie Thomas
en Limba Engleză Paperback – 16 feb 2011

A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO )
  • E-mail marketing
  • Online Public Relations
  • Earn a Certificate of Achievement Through A Free OnlineExamination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
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Specificații

ISBN-13: 9780071743860
ISBN-10: 0071743863
Pagini: 272
Ilustrații: illustrations
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.37 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Chapter 1. Building a Web Marketing Foundation; Chapter 2. Planning the Web Site; Chapter 3. Building a Web Site; Chapter 4. Content Marketing; Chapter 5. Blogging; Chapter 6. Social Media Marketing; Chapter 7. Web Analytics; Chapter 8. Search Engine Optimization; Chapter 9. Online Advertising/Search Engine Marketing; Chapter 10. Email Marketing; Chapter 11. Online Public Relations; Chapter 12. Managing Multi-Tasking Web Marketing