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The Mind Of The Strategist: The Art of Japanese Business

Autor Kenichi Ohmae
en Limba Engleză Paperback – 31 aug 1991
An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.
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Specificații

ISBN-13: 9780070479043
ISBN-10: 0070479046
Pagini: 304
Ilustrații: illustrations
Dimensiuni: 137 x 201 x 25 mm
Greutate: 0.37 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

INTRODUCTION
Part 1: The Art of Strategic Thinking
Chapter 1: Analysis- The Starting Point
Chapter 2: Four Routes to Strategic Advantage
Chapter 3: Focusing on Key Factors
Chapter 4: Building on Relative Superiority
Chapter 5: Pursuing Aggressive Initiatives
Chapter 6: Exploiting Strategic Degrees of Freedom
Chapter 7: The Secret of Strategic Vision
Part 2: Buidling Successful Strategies
Chapter 8: The Strategic Triangle
Chapter 9: Customer-Based Strategies
Chapter 10: Corporate-Based Strategies
Chapter 11: Competitor-Based Strategies
Chapter 12: Corporate Strategy
MODERN STRATEGIC REALITIES,/p>
Chapter 13: Understanding the Economic Environment
Chapter 14: Coping with Strategic Change
Chapter 15: Japan: Myths and Realities
Chapter 16: Foresighted Decision Making
Chapter 17: A Strategic Success Formula?