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The Modern American Wine Industry: Market Formation and Growth in North Carolina de Ian M Taplin

The Modern American Wine Industry: Market Formation and Growth in North Carolina: Studies in Business History

Autor Ian M Taplin
en Limba Engleză Paperback – 21 ian 2016
This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.
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Specificații

ISBN-13: 9781138661516
ISBN-10: 1138661511
Pagini: 224
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.32 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Studies in Business History

Locul publicării:Oxford, United Kingdom

Cuprins

Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;

Descriere

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.