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The Moral Compass of Public Relations de Brigitta R. Brunner

The Moral Compass of Public Relations: Routledge Research in Public Relations

Editat de Brigitta R. Brunner
en Limba Engleză Paperback – 10 dec 2019
The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
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Specificații

ISBN-13: 9780367876241
ISBN-10: 0367876248
Pagini: 246
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Public Relations

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Introduction


Brigitta R. Brunner


Part I: Moral and Civic Responsibility and Strategy


1. The Historical Development of Corporate Social Responsibility as a Strategic Function of Public Relations




Young Eun Park and Melissa D. Dodd




2. Penn State’s After-Sanction Response Strategy




Chang Wan Woo, Michael Gulotta and April Gulotta




3. Communicating Social Responsibility Efforts: A Success Strategy for Nonprofits or A Shift from Stakeholders’ Priorities?




Richard D. Waters and Holly K. Ott




4. A Rising Tide Lifts All Boats? The Constitutive Reality of CSR in Public Relations




Ashli Q. Stokes


Part II: Moral and Civic Responsibility in Theory and Practice




5. The Public Relations Postures of Organizational Civic Responsibility




Christie Kleinmann




6. Hope for the Future: Millennial PR Agency Practitioners’ Discussion of Ethical Issues




Tiffany Derville Gallicano and Kelli Matthews




7. Public Relations and Development: Ethical Perspectives on Communication for Societal Effectiveness




Amanda Kennedy, Sifan Xu, and Erich J. Sommerfeldt




8. The Impact of Organizations’ Ethical Approaches in Times of Crisis




Sora Kim, Jooyun Hwang, and Xiaochen (Angela) Zhang




9. In the Bind between Theory and Practice: Public Relations and Ethics of Neoliberal Global Capitalism




Marina Vujnovic and Dean Kruckeberg




10. Public Relations Ethics, Corporate Social Responsibility, and the Private Sector: The


Case for Corporate Community Resilience Support for Disaster Preparedness




Natalie T. J. Tindall, Jan Uhrich, and Jennifer Vardeman-W

Descriere

This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.