The Moral Compass of Public Relations: Routledge Research in Public Relations
Editat de Brigitta R. Brunneren Limba Engleză Paperback – 10 dec 2019
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Specificații
ISBN-13: 9780367876241
ISBN-10: 0367876248
Pagini: 246
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Public Relations
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367876248
Pagini: 246
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Public Relations
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Introduction
Brigitta R. Brunner
Part I: Moral and Civic Responsibility and Strategy
1. The Historical Development of Corporate Social Responsibility as a Strategic Function of Public Relations
Young Eun Park and Melissa D. Dodd
2. Penn State’s After-Sanction Response Strategy
Chang Wan Woo, Michael Gulotta and April Gulotta
3. Communicating Social Responsibility Efforts: A Success Strategy for Nonprofits or A Shift from Stakeholders’ Priorities?
Richard D. Waters and Holly K. Ott
4. A Rising Tide Lifts All Boats? The Constitutive Reality of CSR in Public Relations
Ashli Q. Stokes
Part II: Moral and Civic Responsibility in Theory and Practice
5. The Public Relations Postures of Organizational Civic Responsibility
Christie Kleinmann
6. Hope for the Future: Millennial PR Agency Practitioners’ Discussion of Ethical Issues
Tiffany Derville Gallicano and Kelli Matthews
7. Public Relations and Development: Ethical Perspectives on Communication for Societal Effectiveness
Amanda Kennedy, Sifan Xu, and Erich J. Sommerfeldt
8. The Impact of Organizations’ Ethical Approaches in Times of Crisis
Sora Kim, Jooyun Hwang, and Xiaochen (Angela) Zhang
9. In the Bind between Theory and Practice: Public Relations and Ethics of Neoliberal Global Capitalism
Marina Vujnovic and Dean Kruckeberg
10. Public Relations Ethics, Corporate Social Responsibility, and the Private Sector: The
Case for Corporate Community Resilience Support for Disaster Preparedness
Natalie T. J. Tindall, Jan Uhrich, and Jennifer Vardeman-W
Brigitta R. Brunner
Part I: Moral and Civic Responsibility and Strategy
1. The Historical Development of Corporate Social Responsibility as a Strategic Function of Public Relations
Young Eun Park and Melissa D. Dodd
2. Penn State’s After-Sanction Response Strategy
Chang Wan Woo, Michael Gulotta and April Gulotta
3. Communicating Social Responsibility Efforts: A Success Strategy for Nonprofits or A Shift from Stakeholders’ Priorities?
Richard D. Waters and Holly K. Ott
4. A Rising Tide Lifts All Boats? The Constitutive Reality of CSR in Public Relations
Ashli Q. Stokes
Part II: Moral and Civic Responsibility in Theory and Practice
5. The Public Relations Postures of Organizational Civic Responsibility
Christie Kleinmann
6. Hope for the Future: Millennial PR Agency Practitioners’ Discussion of Ethical Issues
Tiffany Derville Gallicano and Kelli Matthews
7. Public Relations and Development: Ethical Perspectives on Communication for Societal Effectiveness
Amanda Kennedy, Sifan Xu, and Erich J. Sommerfeldt
8. The Impact of Organizations’ Ethical Approaches in Times of Crisis
Sora Kim, Jooyun Hwang, and Xiaochen (Angela) Zhang
9. In the Bind between Theory and Practice: Public Relations and Ethics of Neoliberal Global Capitalism
Marina Vujnovic and Dean Kruckeberg
10. Public Relations Ethics, Corporate Social Responsibility, and the Private Sector: The
Case for Corporate Community Resilience Support for Disaster Preparedness
Natalie T. J. Tindall, Jan Uhrich, and Jennifer Vardeman-W
Descriere
This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.