The New Chameleons – How to Connect with Consumers Who Defy Categorization
Autor Michael R. Solomonen Limba Engleză Hardback – 2 feb 2021
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 180.64 lei 3-5 săpt. | +20.90 lei 6-10 zile |
| Kogan Page – 2 feb 2021 | 180.64 lei 3-5 săpt. | +20.90 lei 6-10 zile |
| Hardback (1) | 557.34 lei 3-5 săpt. | |
| Kogan Page – 2 feb 2021 | 557.34 lei 3-5 săpt. |
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Specificații
ISBN-13: 9781398600065
ISBN-10: 1398600067
Pagini: 296
Dimensiuni: 164 x 240 x 24 mm
Greutate: 0.59 kg
Editura: Kogan Page
ISBN-10: 1398600067
Pagini: 296
Dimensiuni: 164 x 240 x 24 mm
Greutate: 0.59 kg
Editura: Kogan Page
Cuprins
Chapter - 00: Introduction; Chapter - 01: The evolution of marketing categories; Chapter - 02: Consumers who defy demographic labels; Chapter - 03: Consumers who defy traditional purchasing behavior; Chapter - 04: Consumers who defy the bricks vs. clicks debate; Chapter - 05: Consumers who defy buyers vs. sellers; Chapter - 06: Consumers who defy traditional sex roles and gender stereotypes; Chapter - 07: Consumers who defy the separation of brand and identity; Chapter - 08: Consumers who defy boundaries of traditional media; Chapter - 09: A fond farewell to dichotomies we love;