Cantitate/Preț
Produs

The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Autor Sang Min (Leo) Whang
en Limba Engleză Paperback – 3 noi 2015
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags.
The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 30079 lei  6-8 săpt.
  Taylor & Francis – 3 noi 2015 30079 lei  6-8 săpt.
Hardback (1) 81263 lei  6-8 săpt.
  Taylor & Francis – 3 noi 2015 81263 lei  6-8 săpt.

Preț: 30079 lei

Preț vechi: 34790 lei
-14% Nou

Puncte Express: 451

Preț estimativ în valută:
5759 6239$ 4809£

Carte tipărită la comandă

Livrare economică 12-26 decembrie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138898936
ISBN-10: 1138898937
Pagini: 230
Ilustrații: 105 black & white illustrations, 20 black & white tables, 105 black & white halftones
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.34 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Prologue  Part I: Psychology in the Marketplace 1. The Birth of Consumer Psychology 2. Steal My Heart 3. Psychologist Suggests a New Paradigm for Mind Inquiry 4. Your Mind Has Just Been Scanned  Part II: Mission: Case Studies 5. Mission, Capture the Hearts of SK Wyverns’Fans 6. Reveal the Minds on Phone bills  Part III: The President and Louis Vuitton 7. The Digital Freaks are coming 8. 21st Century’s Digital Neo-anthropinae Lifestyle 9. Marketing Psychology hidden in Brand Name Consumption Epilogue

Descriere

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. Its content will definitely inspire marketing strategies and market effectiveness.