In this ground-breaking book, Sam Santiago shares how by thinking creatively you can tap into your personal and organizational genius for ideas to create new products, services, improve day-to-day operations, and even improve your personal life. Sam is the President of The American Association for Business Innovation. He sprinkles many stories from his experience consulting with Fortune 500 companies and his own entrepreneurial ventures. This book was written with YOU in mind. We promise you will not fall asleep reading theoretical formulas regarding innovation. Instead you will be at the edge of your seat with this author's humorous Brooklyn-style, doses of inspiration and real-world strategies.