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The Olympic Games and Cultural Policy: Routledge Research in Sport, Culture and Society

Autor Beatriz Garcia
en Limba Engleză Paperback – 19 iun 2014
This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.
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Specificații

ISBN-13: 9781138807440
ISBN-10: 1138807443
Pagini: 308
Ilustrații: 32 black & white illustrations, 20 black & white tables, 14 black & white halftones, 18 black & white line drawings
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Sport, Culture and Society

Locul publicării:Oxford, United Kingdom

Cuprins

Part 1: Cultural Policy and the Olympic Movement  1. Introduction: The Cultural Policy of Global Events  2. The Olympic Games Cultural Programme  3. The Cultural Policies of the International Olympic Committee  Part 2: The Olympic Games Cultural Programme: Olympic Arts Festivals in Sydney 2000  4. Defining the Vision  5. Managing the Programme: Internal Operations  6. Managing the Programme: External Operations  7. Marketing and Communications  8. Stakeholder Contributions  9. Media Coverage  Part 3: Towards a Culture-Led Olympic Games?  10. The Future of Cultural Policy at the Olympic Games

Descriere

This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games.