The People′s Choice – How the Voter Makes Up His Mind in a Presidential Campaign: Legacy Editions
Autor Paul F. Lazarsfelden Limba Engleză Paperback – 15 mar 2021
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Specificații
ISBN-13: 9780231197953
ISBN-10: 0231197950
Pagini: 256
Dimensiuni: 155 x 230 x 13 mm
Greutate: 0.32 kg
Editura: Columbia University Press
Seria Legacy Editions
ISBN-10: 0231197950
Pagini: 256
Dimensiuni: 155 x 230 x 13 mm
Greutate: 0.32 kg
Editura: Columbia University Press
Seria Legacy Editions
Notă biografică
Paul F. Lazarsfeld (1901¿1976) was a professor of sociology and the founder and director of the Bureau of Applied Social Research at Columbia University. He was one of the pioneering figures in the development of empirical sociology and social research.
Bernard Berelson (1912¿1979) was the head of the Center for Advanced Studies in the Behavioral Sciences at Stanford University, the director of applied social research and a professor of sociology at Columbia University, and the president of the Population Council. With Lazarsfeld, he was a coauthor of Voting: A Study of Opinion Formation in a Presidential Campaign (1954).
Hazel Gaudet (1908¿1975) was a social scientist who worked on the Radio Research Project at Princeton University, where she coauthored The Invasion from Mars (1940) with Lazarsfeld, before joining the Bureau of Applied Social Research. The American Political Science Association gives the Hazel Gaudet Erskine Political Psychology Career Achievement Award to honor remarkable people in the field of political psychology.
Bernard Berelson (1912¿1979) was the head of the Center for Advanced Studies in the Behavioral Sciences at Stanford University, the director of applied social research and a professor of sociology at Columbia University, and the president of the Population Council. With Lazarsfeld, he was a coauthor of Voting: A Study of Opinion Formation in a Presidential Campaign (1954).
Hazel Gaudet (1908¿1975) was a social scientist who worked on the Radio Research Project at Princeton University, where she coauthored The Invasion from Mars (1940) with Lazarsfeld, before joining the Bureau of Applied Social Research. The American Political Science Association gives the Hazel Gaudet Erskine Political Psychology Career Achievement Award to honor remarkable people in the field of political psychology.
Cuprins
Preface to the Third Edition
Preface to the Second Edition
Acknowledgments
1. Introduction
2. Erie County, Ohio, 1940
3. Social Differences Between Republicans and Democrats
4. Ideological Differences Between Republicans and Democrats
5. Participation in the Election
6. Time of Final Decision
7. The Types of Changes
8. The Activation Effect
9. The Reinforcement Effect
10. The Conversion Effect
11. The Over-All Effect of the Campaign
12. Anticipation of the Winner
13. What the Voters Were Told
14. The Radio and the Printed Page
15. The Political Homogeneity of Social Groups
16. The Nature of Personal Influence
Notes
Appendix: Construction of Indices
Preface to the Second Edition
Acknowledgments
1. Introduction
2. Erie County, Ohio, 1940
3. Social Differences Between Republicans and Democrats
4. Ideological Differences Between Republicans and Democrats
5. Participation in the Election
6. Time of Final Decision
7. The Types of Changes
8. The Activation Effect
9. The Reinforcement Effect
10. The Conversion Effect
11. The Over-All Effect of the Campaign
12. Anticipation of the Winner
13. What the Voters Were Told
14. The Radio and the Printed Page
15. The Political Homogeneity of Social Groups
16. The Nature of Personal Influence
Notes
Appendix: Construction of Indices