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Morals and Markets – The Development of Life Insurance in the United States de Viviana A. Rotm Zelizer

Morals and Markets – The Development of Life Insurance in the United States: Legacy Editions

Autor Viviana A. Rotm Zelizer
en Limba Engleză Paperback – 31 aug 2017
First published in 1979, Morals and Markets Is a pathbreaking study exploring the development of life insurance in the United States. Viviana A. Rotman Zelizer combines economic history and a sociological perspective to advance a novel interpretation of the life insurance industry.
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Specificații

ISBN-13: 9780231183352
ISBN-10: 0231183356
Pagini: 288
Dimensiuni: 189 x 214 x 16 mm
Greutate: 0.34 kg
Editura: Columbia University Press
Seria Legacy Editions

Notă biografică

Viviana A. Rotman Zelizer

Cuprins

Foreword
Acknowledgments
Introduction
1. Historical and Economic Background
2. The Persistent Puzzle
3. A Comparative Perspective
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death
5. Life, Chance, and Destiny
6. Marketing Life: Moral Persuasion and Business Enterprise
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization
Conclusions
Notes
Selected Bibliography
Index