The Public Relations Handbook: Media Practice

Contents
Part 1 The context of public relations

1. What is public relations? Sarah Roberts Bowman
   
2. Public relations and communications Sarah Roberts-Bowman
   
3. Public relations, politics and the media Sarah Roberts-Bowman and Gloria Walker
   
4. Public relations and management Anne Gregory
   
5. Ethics, professionalism and regulation Alison Theaker
   Part 2 Strategic public relations
   
6. Public relations and corporate communication Sarah Roberts-Bowman and Gloria Walker
   
7. Public relations and corporate identity Emma Wood
   
8. Risk, issues and crisis management Heather Yaxley
   
9. Public relations and corporate social responsibility Antonio Marques Mendes
   
10. Measurement and evaluation Mairead McCoy
    
11. Public relations and globalisation Averill Gordon
    Part 3 Stakeholder public relations
    
12. Media relations in the social media age Philip Young
    
13. Internal communications Liam Fitzpatrick
    
14. Financial communications Annette Spencer
    
15. Public sector public relations Susan Kinnear
    
16. Consumer public relations Michael Frohlich
    
17. Business to business public relations Loretta Milan
    
18. Public relations and engagement in the not for profit sector Alan Anstead
    
19. Using new technology effectively in public relations Heather Yaxley
    
20. Activism and public relations Philip Young
    Part 4 Shaping the future
    
21. Future challenges for public relations

Alison Theaker

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.