Product Description For change leaders looking to transform their organizations, management expert Randall Benson offers The Quest Effect, a guide to breakthrough change that offers a completely different approach to business transformation. This hands-on guide introduces the blueprint to the corporate quest, a four-phase endeavor that includes "Launch," "Exploration," "Breakthrough," and "Renewal." Written for change leaders and possibility thinkers, this provocative business book ties the corporate quest to the great treks of history and identifies deep the motivational forces that draw people to exploration and breakthrough. By defining the quest archetype, Benson advances the concept that humans are inextricability drawn to quests and illustrates the quest pattern through the adventures of Lewis and Clark. Ultimately, he shows how employees are energized, describes the basis for employee-driven innovation and shows how to bring about extraordinary transformations. What others are saying: "Real learning occurs when you find a traditional framework applied in a new, deep, and exciting way. The Quest Effect meets this challenge. This book makes the process of authentic transformation accessible. It is well written, based on proven results, and offers a unique depth of insight. It offers a language that, in itself, makes it a great book." -Peter Block, bestselling author and consultant "The Quest Effect may be the first book devoted to the corporate quest. It taps ancient wisdom and also new science to reveal the big idea behind breakthrough change. The book is practical and accessible-the result of the author's deep experience consulting to organizations. It is also a leap of imagination that draws on intersections of knowledge outside the traditional business realm. This fascinating book will challenge many stereotypes of organizational transformation." -Bernard Booms, Professor Emeritus, University of Washington School of Business