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The Rebel Sell – How the Counterculture Became Consumer Culture

Autor J Heath
en Limba Engleză Paperback – 16 feb 2006
"...a compelling read, proposing ways for us serfs to combat the brandlords..."--FocusIt is hard to ignore the growing tide of resistance to the corporate-dominated world. But do vocal opponents of the status quo offer us a real political alternative?Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture - that is, a world outside of the consumer dominated one that encompasses us - pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose. Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the countercultural obsession with being different.
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Specificații

ISBN-13: 9781841126555
ISBN-10: 1841126551
Pagini: 376
Ilustrații: ports.
Dimensiuni: 130 x 197 x 20 mm
Greutate: 0.39 kg
Editura: Capstone
Locul publicării:Chichester, United Kingdom

Public țintă

Advertising professionals, marketing professionals, those in product development, the layman with an interest in current affairs, politics and business

Descriere

Bestseller

" a compelling read, proposing ways for us serfs to combat the brandlords "
Focus It is hard to ignore the growing tide of resistance to the corporate–dominated world. But do vocal opponents of the status quo offer us a real political alternative?
Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture that is, a world outside of the consumer dominated one that encompasses us pervades everything from the anti–globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to jam it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose. Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the countercultural obsession with being different.

Textul de pe ultima copertă

" a compelling read, proposing ways for us serfs to combat the brandlords "
Focus It is hard to ignore the growing tide of resistance to the corporate–dominated world. But do vocal opponents of the status quo offer us a real political alternative?
Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture that is, a world outside of the consumer dominated one that encompasses us pervades everything from the anti–globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to jam it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose. Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the countercultural obsession with being different.

Cuprins

Acknowledgments.Introduction.Part I.1 Th e birth of counterculture.2 Freud goes to California.3 Being normal.4 I hate myself and want to buy.5 Extreme rebellion.Part II.6 Uniforms and uniformity.7 From status-seeking to coolhunting.8 Coca-colonisation.9 Th ank you, India.10 Spaceship Earth.Conclusion.Afterword.Index.