This book is for Martial Arts and Self-Defense Schools that have been in business at least a year and that have the capacity for growth. With this book you will to learn how to: - build a track for yourself, where you want your business to go -sell the sizzle, not the steak -put in reality with the 80/20 rule -get more student referrals -find marketing triggers -constantly market -use target marketing/niche marketing effectively -wisely advertise. Albert Einstein said, "Finding the right answer is usually a function of asking the right question." You will find a number of questions in this book. They are made to make you think. How you answer them will make a huge difference in your success. Knowledge is power, but only if you use it to your advantage. This book will give you that knowledge, that advantage